If your goal is to promote your holiday sale, a 30 seconds ad is probably enough to get your point across. However, if you’re trying to move your audience to tears, or drive the emotional angle, you are going to need a 90 seconds ad to get the job done.
The second thing to consider is where the ad will appear. For online ads takeovers, Facebook/Instagram video ads, pre-roll ads, etc, all of which have their own set of restrictions and best practice guidelines.
Lastly, there’s your budget. If you’re on the lower end of the spectrum, you’re likely only going to need create the video your yourself using the video edit software that we will talk about later. If you’re on the higher end of the budgetary spectrum, you may be able to cut many different versions (i.e. —90, 60, 30, and 15 sec spots) which will give you more ad options when it comes to things like video placement, remarketing and brand building.
Remember, уоur idea ѕhоuld only be аѕ big аѕ the timе it has tо unfold, so putting rеѕtriсtiоnѕ оn уоur соnсерt will only help to make it stronger аnd more еffесtivе.
Once you’ve settled on duration, it’s time to think about what your video will say...