Why a AdWords Consultant Must Remove Untargeted Paid Media

January 5, 2016
David McMahon

David McMahon

I wrestle with marketing technology so you don't have to. In my spare time, I run a marketing group with 1100+ marketers helping each other to attract new customers and share ideas. You are welcome to connect with me here.

google adwords consultant

Online marketing campaigns may be profitable, depending on the kind of services you select from an experienced and reliable Google AdWords Consultant.

If you're looking to advertise on social media sites like Facebook or Google AdWords, seeking the help and advice of a Google AdWords Consultant can go a long way towards making your inbound marketing successful.

Almost all businesses are creating a social media presence because it's the easiest way to connect to their existing and potential customers and build rapport. It's also a helpful tool where they can maximise the use of paid advertising and reach more people and increase their conversions.


Social media can be a gold mine for any businesses


Social media can be a gold mine for any businesses when used effectively. In 2012, there were many improvements in paid advertising targeting options. For example, Twitter has paid advertising that allows marketers to target their audience based on their interests or their usernames. And today, Facebook also offers paid advertising that allows marketers to target their audience through desktop and mobile devices. If you’re using PPC and targeting like this, you’re on the right track.


Untargeted pay-per-click (PPC) is wasting a huge amount of money!


But if you're wasting a huge amount of money on completely untargeted pay-per-click (PPC), it's time to eliminate it from your inbound marketing strategy. It's like sending emails to your entire contact list on your database without doing any segmentation. Therefore, start turning off your paid media spend that isn't using targeting functionality unless you want to continue throwing away money. PPC marketing doesn’t have to be expensive if you use it correctly.

One of the primary strategies for reducing your PPC spend and obtaining a higher ROI is to target people correctly who will become customers. Searchers online who click on your PPC ads but leave without buying are a total waste of your time and money.

One of the advantages of hiring a Google AdWords Consultant is getting rid of unnecessary expenditure, like spending money on untargeted PPC. A good AdWords consultant targets your PPC campaigns to people that you want to reach. Though the overall volume is lower, conversions are higher.

Having improved visibility, getting the most clicks and showing up in the top results, means that your website is benefiting from highly targeted visitors.

Marketing in is not what it was a few years ago, and it will change again in the years to come. This is why it's always important to keep your planning and inbound marketing updated and eliminate ideas such as untargeted paid media spend that are no longer providing you with the value they did previously.

The free guide "5 Simple Ways to tell if Google Adwords is Right for Your Business" can help you understand what a Google AdWords Consultant should be avoiding. Click below to download it now!google adwords

Social media has become a large part of people's lives, as it’s one of the most interactive ways to share information with friends, colleagues, families, and acquaintances, no matter where they are in the world. Thousands of businesses have already maximized the use of social media and obtained tremendous results for their companies – now it's your turn.

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