Setting up and starting an AdWords account is simple. Well, that's what everyone claims. In fact, many beginners find the process quick and straightforward. However although an AdWords campaign may be easy to setup, it's not that easy to manage.
This paid search program surprisingly has a number of subtle nuances hiding under its plain veneer. The help of certified AdWords Consultants can help businesses increase the effectiveness of their inbound marketing campaigns.
Hiring a certified consultant has many advantages. Here are the top six reasons why you should hire an expert:
1. Keep up with the Changes to Search Engine Algorithms
With all the changes that have been happening lately to search engine algorithms, you shouldn’t waste your time trying to keep up with them. You’d need to spend several hours a day reading up all the forums and blogs about the latest Panda or Penguin update and how these changes may affect everyone's world, or you could hire AdWords Consultants to keep up with the changes so that you can concentrate on other aspects of your business.
A reliable consultant can work with your social media manager, marketing director, or your web developer to combine all the effective advertising strategies. Look for consultants who are certified and who show you your results any time you ask.
2. Use Their Specialized Expertise
It's difficult and time-consuming to train a full time staff member on every aspect of online advertising in order to run a successful inbound marketing campaign. Instead, hire a part time consultant for their specialized knowledge. Expect new AdWords features and tools to keep your inbound marketing campaign running at its maximum potential. Knowing you're working hand in hand with a specialized consultant will guarantee that you won't be left behind, especially when changes occur.
3. Optimized Landing Pages
While it's true that a web consultant can help design a beautiful looking and functioning landing page, an AdWords Consultant can help ensure that your landing page is better optimized in order to boost your ROI and improve your conversion rates.
Hiring a certified consultant to manage your AdWords campaigns means you can take advantage of all possible traffic to your website. You may be concerned that your website is not performing well or that you have chosen negative keywords. Or perhaps your landing page isn't optimized for local search. Whatever your concern, a comprehensive analysis of potential traffic can lead to better exposure.
5. Provide Value to Your Customers
One of the common mistakes that people make when they take their inbound marketing campaigns online is they tend to forget about what their customers really need. Good SEO does more than improve rankings, it also provides valuable information your customers can use when they’re doing a search online. When your potential and current customers find value in your content and start to trust you, you'll have more satisfied and repeat customers.
6. Target the Right Keywords for Your Business
It can be quite costly trying to figure out the right keywords through trial and error; but AdWords Consultants can help you select the right keywords for your business, location, and demographic. A certified consultant can also guide you in terms of content to make sure that you are using the best keywords for your business.
You may also like to download our free e-book entitled "How to Quickly Optimize and Reduce the Cost of Google Adwords" by clicking the image below.