Inbound marketing has been the most effective method for doing business online. Instead of using outdated outbound marketing methods of generating leads, buying email lists, and endlessly purchasing ads for your business, inbound marketing focuses on creating high-quality content without forcing customers to buy your product or avail themselves of your services. They simply come to you, towards your company.
How can HubSpot help your business?
For instance, you are promoting a dietary supplement or a roofing service in Australia and you want to expand your business and make your brand known internationally, it's going to take a lot of time, money, and effort to compete with other businesses having the same products or promoting the same services you are offering. Having an advanced tool like HubSpot can definitely make a huge difference in improving your marketing process.
HubSpot software contains everything that you need to effectively do inbound marketing. You can send-emails, have blogs, monitor your social media, create effective web and landing pages, SEO, and marketing automation – all of these in one integrated platform.
Now let's take a look at how a few of HubSpot tools can help your business.
Hubspot's Search Engine Optimization Tool (SEO)
With HubSpot's SEO tool you can research the right keywords for your site, track your competitors, and get instructions on what content will help get you ranked. So rather than promoting the wrong keywords for your business, Hubspot's SEO tool will help you find the keywords that will outrank your competitors. The SEO tool is actually incorporated into your content tools so you can effectively optimize your entire site, especially the pages that are not performing very well.
With Hubspot's SEO tool you can…
- Obtain keyword suggestions around your business.
- Monitor the ranking of your keywords.
- Figure out which keywords are giving you higher ranking.
- Learn where you are getting the most traffic but not converting.
Any inbound marketer will tell you that once you have put in all the hard work to generate visitors to your site, the next important step is to convert them into leads for your business. And the best way to get them to convert? Landing pages.
Most landing pages basically treat visitors the same way. HubSpot can help you make a powerful landing page in just three easy steps. Not only will you have a nice-looking landing page; you'll have the chance to have a personalized landing page that can increase your conversions and also delight your customers.
Here's how you can take advantage of this HubSpot tool:
- You can make a default version that everyone can see.
- Choose recipients who'll have a more tailored message and create a new version available only to that segment.
- Let's you insert a personalization tag that will fill your page with information from your contact's profile.
- Customize text and images, forms, and even CTA buttons to create a more personalized experience.
Hubspot's Marketing Automation
You don't have to endlessly buy leads for your business and send out "spammy" messages to people in your e-mail list. Using the HubSpot Workflows tool, you can engage with contacts to nurture with quality and relevant content. HubSpot's Workflows tool allows you to take a more effective approach that is easier to build and improve over time. This tool also is centered on moving your leads towards your goals.
Building a campaign for your business has now been made-easy. Each campaign you build has a clear goal that you've chosen. With HubSpot's Workflows, you can market to real people and not just hope that people randomly open your email and click through to your information.
If you want to know how to use inbound marketing to generate traffic and increase your conversions, you can request a HubSpot Demo here.
leveraging tools like Hubspot can help improve your marketing campaign and put you way above your competitors.