Cold Hard Truth About Digital Marketing | What is Digital Marketing

March 28, 2019
David McMahon

David McMahon

I wrestle with marketing technology so you don't have to. In my spare time, I run a marketing group with 1100+ marketers helping each other to attract new customers and share ideas. You are welcome to connect with me here.

What is digital marketing?

The tricky nature of digital marketing will most likely get beginners frustrated at some point. This, however, doesn’t change the fact that it is a very important tool. From a business point of view, digital marketing allows us to access a bigger audience – almost everywhere and anywhere in the world. Furthermore, we can draw out targets out of the rather unlimited pool of audience, so that we get our ads right in front of these people. Fortunately, all these perks come at a cheap rate – a few dollars will get all thee done. All these are made possible by the advent of the internet. For instance, the pre-internet days only allow businesses to advertise via TV, radio and newspapers. And once you are not financially capable to pay the bills that come with these advert options, your business will not get the exposure it deserves.

Why digital marketing?

Any business that is serious about advertising must be ready to harness the great potentials of digital marketing. It is a go-to tool for advertisement because it is far easier to adopt and apply with assurances of getting results. There are tons of resources online and videos on YouTube that addresses digital marketing, and which can help you get started. Considering the ease of use and easy access to these materials, it is easier to become an expert in digital marketing. However, there are some hard truths to digital marketing and these are what we will be discussing in this piece.

The first of these truths is that digital marketing is not as easy as it seems. If it were to be that easy, then so many people would be experts at it already. Digital marketing, like any other business out there, is complicated. While it will not be right to say digital marketing is hard, “complicated” is a much better word to use because this explains why not everybody is into it. The complications that come with digital marketing is probably the reason everyone appreciates its potentials and effects. Even at that, the complications can be well handled, for anyone that knows his or her way around the world of digital marketing. Ready to navigate these tricky waters of digital marketing? Check out these insights:

Tips On Getting The Best Out Of Digital Marketing

1. Experimentation

You must be ready to invest significant efforts into digital marketing if you want to get results. And most part of these efforts will go into understanding the complicated human nature, which is a core element of digital marketing. While at it, chances are you will not get it right the first time, remember it is humans you are dealing with. So, when you experience failures or challenges, you shouldn’t be discouraged by them, rather you should learn from them. With a significant level of conviction that you will most likely not get it right at your first attempt, a logical way forward will be to make plans on how to get the best out of these experiments without losing much. And this is where proper planning comes in.

 

AB Test - Written on Blue Keyboard Key. Male Hand Presses Button on Black PC Keyboard. Closeup View. Blurred Background.

For instance, if you are looking to spend $100 on digital marketing as a first-timer, it will be unreasonable to invest all of that at a go. Instead, spread the budget over different ideas and test each of these ideas, with the understanding that in the worst case scenario, you will definitely get positive results from at least one of such ideas. Interestingly, if you manage to get it right with just one of these ideas, you would get so much money to cover for all the ideas that never went through. So, it is still a win-win situation in the end.

2. Seek the right advice

Your chances of success depends on where you get your advice from. Most times, you find people on the internet claiming to have what it takes to help you succeed with your digital marketing campaign. However, not all of these claims are true and you should be careful of getting the wrong advice. So, before you take advice from any supposed expert and applying the same, make sure you are certain of their expertise. How can you do this? Make sure you check their reviews and reputation before going down that path. Even at that, consider their advice as another worthy experiment to try out, and not a tested and proven strategy that you can apply hook, line, and sinker. Do not invest all your marketing budget in such untested ideas, no matter how trusted the source is or convinced you are about the message. And you welcome to learn more about our inbound marketing services.

3. Simplicity is key

Business man looking at hand drawing solution for maze solution concept

 

The most important aspects of digital marketing is your message and the offer, once you get it right with these two core elements, you are good to go. Your message and offer, if aligned with the interests of the audience, will translate to lead conversions, and ultimately sales. There is no need to exaggerate or make untrue claims – just keep it simple and real. Make your messages clear and your offer easy to understand. Although such strategies may appear boring, they are sure to bring you results, because these are what the customer wants.

For instance, consider McDonald’s. Yes, this brand offers good burgers that tastes okay. Although it may not be 100% healthy, it is good. Now, looking at their advertising, you will see that it is not something outstanding. This strategy has not generated raves or hypes as an award-winning marketing strategy. However, it is good advertising because it combines with a good product to bring excellent results and profitability. So, it doesn’t matter if your strategy (message and offer) appears boring, so far it is clear and concise, it will definitely bring results.

4. Get a trusted team

Digital marketing, most times, is not a one-man job. You need the help of others, and this is where you need to get it right with your team. You can only succeed if you have people that you can trust and who can help you understand what is going on. You will be needing a situation room where you can meet with your group and discuss. Your working together involves the testing of ideas and brainstorm on the best options to apply.

Such individuals must be those who are also in the business of digital marketing. Yes, your family and loved ones can offer you all the love and support, but are they qualified to do so? It is like asking a medical doctor for advice on accounting – you are asking the wrong person. Ensure that you are in the midst of people with similar interests and commitment.

Members of a marketing or sales group must have the same or similar goals to avoid conflict of interests. Also, they must be ready to discuss ideas and genuinely help each other grow. If you ever find yourself in a group where none of these seems to be happening, and which offers no positives or results, you are better off quitting such groups.

If you can apply these tips effectively in the course of your digital marketing journey, you can rest assured of significant and positive results. Keep in mind that digital marketing is the heart of your business, and thus deserves 100% focus and attention. You cannot afford to take it with kids’ glove, as it can determine the fate of your business both in the short and long runs. Be ready to invest your time and efforts, and know that these efforts are definitely worth the rewards.

Good luck!

 

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