Tips for When You Publish a Blog Article For Inbound Marketing

October 15, 2016
David McMahon

David McMahon

I wrestle with marketing technology so you don't have to. In my spare time, I run a marketing group with 1100+ marketers helping each other to attract new customers and share ideas. You are welcome to connect with me here.

Publish a Blog When publishing your blog article, it is important to choose your key words carefully. You want to reach all of your target audiences effectively. Below is an article with some tips to optimize your blog article before you publish them.

 

Before You Publish Blog Article

Before you publish a blog post, you need to make sure that it is optimized for your chosen key words. This will ensure that you reach all of your target audiences. I will be using an example of an article that I have written for my own blog on Crocodile Marketing. I use HubSpot for our blog, but even if you use another platform, these tips will work the same way.


Choosing Your Topics

 

Inbound MarketingThe first thing that you need to do is choose an image. In our example, my article is about Facebook advertising. I have chosen an image that reflects your topic. I have also chosen specific key words that relate to my topic. 


Call-to-Action

 

Article Inbound Marketing
At the bottom of my article, I have developed a call-to-action. This will create an action for your reader. If they are interested, they can download my eBook. I have also added some videos and links to my eBook library. If you are just getting started and you don’t have a content library yet, you can advertise a free service or assessment.



Resources

 

Article For Inbound Marketing
I am also going to provide links to other articles from my past blog posts that will provide more support for this post. I have provided a list of four other articles that are from my blog. This will give your readers more choices and keep them browsing your website. Another section that I have created is for Facebook resources. These are selections of resources from third parties that can be helpful under our topic.


Optimization

 

Publish a Blog Article
The last thing that you need to before publishing your article is to optimize it for your chosen key words. The keyword that I have chosen for my example article is, “Facebook ads.” This is a tool that is built into HubSpot, so it makes optimizing for SEO really easy. Most blogging platforms will have a tool just like this.

It does pay to spend time to understand how to publish an effective blog post. When you are first starting out, it can take an hour or so to write an effective blog post. Once you have your groove, you can write an effective post in about 15 minutes. If you have any further questions, please visit my website CrocodileMarketing.com.au. 

 

FREE Blog Assessement

 

New Call-to-Action

 

Don't forget to share this post!

Subscribe To David McMahon Talks Marketing Technology Here

youtube-download-300 Podcast download

 

Support The Co-Marketing Project - Edited

Related Articles

Why third party content increases branding on social media

Chloe Lethborg | April 5, 2019

Strangely enough, People get bored, almost too easily.

 If you constantly try to sell your ideas, products or services they...

How to create social media content to captivate your target audience

Chloe Lethborg | April 1, 2019
Why is managing social media posts so important?  How does Hubspot´s social media tool benefit you and your company?

If we...

Cold Hard Truth About Digital Marketing | What is Digital Marketing

David McMahon | March 28, 2019

What is digital marketing?

The tricky nature of digital marketing will most likely get beginners frustrated at some point....