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Tips for When You Publish a Blog Article For Inbound Marketing

October 15, 2016
David McMahon

David McMahon

Hello, I am the founder of Crocodile Marketing and I want to welcome you to our page. Sign up to our newsletter to receive $50 off on any course and keep up to date on new courses, videos, posts, and special offers!

Publish a Blog When publishing your blog article, it is important to choose your key words carefully. You want to reach all of your target audiences effectively. Below is an article with some tips to optimize your blog article before you publish them.


Before You Publish Blog Article

Before you publish a blog post, you need to make sure that it is optimized for your chosen key words. This will ensure that you reach all of your target audiences. I will be using an example of an article that I have written for my own blog on Crocodile Marketing. I use HubSpot for our blog, but even if you use another platform, these tips will work the same way.

Choosing Your Topics


Inbound MarketingThe first thing that you need to do is choose an image. In our example, my article is about Facebook advertising. I have chosen an image that reflects your topic. I have also chosen specific key words that relate to my topic. 



Article Inbound Marketing
At the bottom of my article, I have developed a call-to-action. This will create an action for your reader. If they are interested, they can download my eBook. I have also added some videos and links to my eBook library. If you are just getting started and you don’t have a content library yet, you can advertise a free service or assessment.



Article For Inbound Marketing
I am also going to provide links to other articles from my past blog posts that will provide more support for this post. I have provided a list of four other articles that are from my blog. This will give your readers more choices and keep them browsing your website. Another section that I have created is for Facebook resources. These are selections of resources from third parties that can be helpful under our topic.



Publish a Blog Article
The last thing that you need to before publishing your article is to optimize it for your chosen key words. The keyword that I have chosen for my example article is, “Facebook ads.” This is a tool that is built into HubSpot, so it makes optimizing for SEO really easy. Most blogging platforms will have a tool just like this.

It does pay to spend time to understand how to publish an effective blog post. When you are first starting out, it can take an hour or so to write an effective blog post. Once you have your groove, you can write an effective post in about 15 minutes. If you have any further questions, please visit my website 


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