Email marketing is still the simplest of all the inbound marketing techniques available. If you do email marketing the right way, it can be a powerful lead generation tool.Email marketing is still the simplest of all the inbound marketing techniques available. If you do email marketing the right way, it can be a powerful lead generation tool.
The real reason why you're sending emails is to connect with your existing customers and potential prospects.
You want to provide value and keep them updated. Most importantly, you want your target market to take a moment out of their busy day to enjoy the email that you've just sent out. You want them to read this one and the next one, and share them with family and friends, which leads to them becoming loyal customers. As a marketer, don’t lose sight of that.
It's difficult to grab people's attention and make them read your emails each time they're sent out. Often the email ends up in their junk folder, or they go unread.
So do you ensure that your emails are read?
To avoid losing your customers to competitors, take the time to sit down and ask yourself these important questions:
- What do people want to read?
- What do I personally look forward to each time I open my email?
- What things can I possibly share that my target market may not know?
- If I were in my customer's shoes, what will I find interesting?
Engaging in quality email marketing content is the key to make people want to read your emails, and prevent them from deleting them.
There are six different types of marketing emails that you can use; each format has different advantages. Make sure to select the most appropriate email format based on your goals and needs.
The six types are:
- Email Newsletter
- Dedicated Email
- Lead Nurturing
- Sponsorship Email
- Transaction Email
When creating email marketing campaigns, make it engaging and more targeted to your customers. The more targeted these campaigns are, the more email marketing content you'll need.
To make your email marketing campaign more effective, it should be part of a holistic approach to educate people. Most importantly, your campaigns should be complemented by other inbound marketing strategies like SEO, content creation, social media engagement, and behaviour-based nurturing.
The importance of email marketing content in your campaigns can't be overemphasized. If you really want your target market to continue reading your emails, let them know what you offer and clearly demonstrate that you can give them interesting and useful content in every email. It’s one thing to get potential prospects to open and read your mails, but quite another to make them look forward to future emails from you.
If you want to learn more about how to overcome the different challenges in email marketing so that you’ll achieve email marketing success this is next step for you.