Sales used to be about “magic”. If you were good at sales, then you were thought to just have the art of the deal.
Sales today is more about data than about magic. Today there are tools that can be used in order to see what tools are effective and what is not working. If you understand click rates and open rates, then you can determine what is working for your business and what is not.
HubSpot CRM is a programis a program that can help your sales team see what is working for them and what is not. That is are designed to help your sales team prospect, connect, and present materials to potential clients faster and more effectively.
HubSpot CRM gives your sales team and your sales managers all of their tools in one place. Your sales team can create email templates in order to contact potential clients more effectively. Members of your sales team can see which templates are being opened more often and how often links are being used.
This is an effective way to determine the best methods to use in order to win the deal with new clients. Your sales managers can also see which members of the sales team are being most effective. You can then present your data to the other members of your team in order to raise everyone’s sales.
With add-on HubSpot Sales you can maintain phone records and record calls made. Your sales team can make calls directly from the HubSpot CRM platform.
The calls are then recorded with the client’s profile. Your sales team can then see how often the client is being contacted and how effective your calls are in winning the deal. HubSpot CRM also allows for your entire sales team to share information about potential and current clients. This allows a seamless flow among your teams.
Many companies are using the sales tools offered by HubSpot. Loren Padelford, the head of sales for Shopify, says that he looks for a program that allows his sales team work out of one spot. The sales team at Shopify uses HubSpot CRM and HubSpot Sales, for all of their sales team.
Read more about the Shopify & HubSpot CRM here
He shares, "Sales is science, not magic. Science is how does the process work. What are the conversion ratios – how may calls to get to a demo, demo to a sale. Now with HubSpot CRM, knowing what is going on tells you the health of a deal and also a sales rep. Having a view into what’s working and where roadblocks and bottlenecks are – helps us guide reps to skill development and overall sales improvements."
We want to hear from you. Share your stories of successes and failures, in the comments bleow, where you learned something that you feel can help your fellow salespeople.