Save Time With These 7 Content Marketing Tools In 2019

March 4, 2019
David McMahon

David McMahon

I wrestle with marketing technology so you don't have to. In my spare time, I run a marketing group with 1100+ marketers helping each other to attract new customers and share ideas. You are welcome to connect with me here.

Content marketing, before now, was a big deal.  However, we have so many contents today that only the quality ones get noticed.  In this piece, we will be looking at how to save time on content creation by using these seven great tools.  So, if you are ready, we are!

 

What is new in 2019? Well, the first noticeable change is that we are now closer to our devices.  People tend to spend more time with their mobile phones, most times surfing the internet.  Likewise, there is a new trend – voice search.  With Alexa, Google Home, we can now discover happenings around them, and even ask for advice.  However, a disadvantage here is that these technologies only offer just one answer. Thus the goal is to be that answer.

 

Conversely, the situation is also beneficial, considering that these various channels of communication and seeking information is an indication that our audience is specializing.  And this specialty gives you the chance to develop your audience.  A few decades back, radio, TV, and newspapers were the only channels accessible, so the market was considerably restricted.  The big wigs with access to these channels are the one controlling the contents dispersed, and by implication, the audience.

 

Today, that restriction has been replaced by total freedom, and we can now disperse contents across diverse channels.  However, getting these contents right is quite important, considering the competition that comes with the new “freedom.” You will definitely need these seven tools to produce good contents in no time. 

 

Now, let us take a look at each

 

1. Buzzsumo

Buzzsumo is a website where you can discover the content with the biggest engagement and reach.  With this, you can monitor the trends, including the narratives, voice communications, and the posts people are talking about or circulating on social media. The conversations around these trends are the focal point that you must always monitor.

 

Most times, we are only interested in creating contents with information that we believe our audience is very much interested in.  Although it is essential that they are aware of the information you want to share with them, you must keep it in mind that your audience craves entertainment and fun engagements too.  So, they will be interested in becoming part of the narrative as it happens.  And with Buzzsumo, you will know the trending narratives to bring your audience in on. 

 

For instance, you can check out Buzzmo periodically and just search for your keywords.  The results will show you what is currently trending, and you can create some contents around that.  Ensure that the headline reflects the key point(s) of the trend, and you will be amazed at the results. 

 

2. Grammarly

No rule demands a 100% perfection when it comes to grammar and spellings in contents.  However, some bad spellings can put off your audience.  If you are like me, then you will need a reliable tool to complement your average command of grammar.  And this is where Grammarly comes in – a handy tool for checking grammar as you prepare your contents. 

With Grammarly, there is no need to start checking for inconsistencies after writing again, so you finish up faster.

 

3. Hubspot Topic Generator

Hubspot created this tool to help in crafting relevant and catchy headlines for your contents.  You can enter up to five nouns about your products and services in the tool, and it will generate many headlines for you.  These are good starters that boost your creative process.  You can even go further by combining the suggestions from Hubspot with your findings on Buzzsumo and try to make a blend.  If done well, you could come up with a headline that is very much current and relevant to the narratives that are obtainable in the social media sphere at that moment. 

Summarily, combining Hubspot and Buzzsumo can get you started strong and fast on your content creation process.

 

4. Google Search Console

Do you remember the Google Webmaster tools?  Well, Google has done well to improve on the tool, making it more effective and informational, and obviously with a new name - Google Search Console.  Through this tool, you can get access to all of the keywords on a website, alongside the number of your impressions hitting your website for each keyword.  Ultimately, you get to discover how high or low you rank on Google. 

 

We all used to believe that having a top spot on Google search results influences your Google ranking positively.  However, that is not entirely true anymore, because Google now offers personalized search results for each search.  So, even if you top the search results, you may not be reaching your target audience.  A better and more accurate indicator is the keywords contained in your contents and how much impressions they bring.  The strength of your keywords will define how much impressions you get, and with this knowledge, you can be deliberate about improving your rankings on search engine results, and ultimately get in touch with more people.

The job is now easier, so you can finish up that contents faster.

 

5. Temi.com

What Temi.com does is to transcribe videos and audio files.  So, if you are the type that requires translation regularly, then this great tool is for you.  With it, you can easily transcribe the videos into words, making it easier to create blog post contents out of it.

 

Have you heard about artificial intelligence yet? Well, this tool runs on the principles of artificial intelligence (AI).  Plus, it is cheaper.  You only pay 10 cents for one-minute access to translate your files. At that amount, you will agree that it will be unreasonable to expect a 100% accuracy in the transcribed texts.  But not to worry, you can expect about 92% or 93% accuracy.  So, it is worth a shot, yeah? Definitely, if you want to save time when creating contents. 

 

6. Canva.com

Maybe this is my best, especially due to the magic this tool brings when it comes to image creation.  Okay, Canva.com is a simple online editor that allows you to create and edit imagery.  The paid version allows you to resize all images to your preferred dimensions conveniently.  Now, you can get the perfect image for each platform you work on. 

 

It also comes handy for creating a banner with different sizes for each social media platform.  Oh, let us not forget to mention how fast it is, and how it ultimately contributes to getting contents ready faster.

 

7. Fiverr/Upwork

Fiverr and Upwork are both online freelancing platforms where you can get ghostwriters.  Needless to say, a ghostwriter is not the same as a content writer.  Yes, you can find a good writer capable of doing both.  But you don’t want to go on Fiverr or Upwork and start looking for a content writer when what you need is a ghostwriter.  Still not clear? Let me introduce this example.

 

A ghostwriter works by converting your raw content, from all the research you have done, and turn it into a polished content that is ready for consumption by the audience such contents are meant for.  So, next time you hear someone say they need a ghostwriter to work on their book, what they are looking for in essence is a writer that will take down all their ideas and thoughts, and make them into a book. 

 

Conversely, a content writer does all the research for you on his own.  He even goes further to help you convert the results of the research into a publication-worthy article or book.  So, most times, a ghostwriter charges lesser than a content writer, after all, you will be giving them all the information, foundation, and even the outputs of your research necessary to produce the article or book.

 

So, alongside these online freelancing platforms, we have been able to touch the seven tools that will save you more time in 2019, when it comes to content creation.  However, before we call it a wrap, I will advise that you focus on making your contents seen by people around you, and ensure that these contents offer value to them.

 

If you can effectively use your contents to capture the attention of the people close to you and have easy access to you, then you have achieved the primary goal of creating good contents in the first place. 

 

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