LinkedIn is a powerful space on the internet – a hub where best-in-class professionals are based, interact, and share ideas. You probably know a lot about LinkedIn already, so let’s not dwell too much on that. Instead, we will be looking at a very important aspect of the platform – exposure. The importance of the right exposure on LinkedIn cannot be overemphasised – it places you at the right place and let people interested in you and what you offer to find you easily. You can do a couple of things to improve your exposure, but one of the most effective ways is through LinkedIn Hashtags.
What are Hashtags?
Hashtags came into life several years ago, and the first place it landed was on Twitter. Then, it was used as an element that helps users see and follow certain types of conversation on the platform. Considering the enormous amount of gists that go down on Twitter daily, there is the need to have a method of sieving them and finding the one that interests you.
Hashtags on LinkedIn
Hashtags have evolved, and it has found its way into the LinkedIn platform. Do you know that most people struggle to understand conversations? Like you just hear colleagues discussing something, perhaps on an occurrence in the workplace, and you cannot just take a cue. Yes, it happens. However, one thing you should be aware of is that human culture needs to be studied and understood. If we do, we would realize that there are so many dynamics in the various ways that we relate to everyone. Likewise, there is a unique conversational goal or interest at each of these times. And this is exactly what happens on LinkedIn. You need to find out which conversation is for you, and how best to join and make meaningful contributions. Interestingly, this depends on how well you maximise your exposure!
Now, you are probably asking: “Where do I find the right conversation?” “How do I get to know it is even happening?” Well, it is simple. First, you need to know that conversations occur when there is an interaction. Interestingly, creating interaction on LinkedIn doesn’t centre on just putting up contents. Even if you post all the right contents, you might end up not interacting. And this is because you have not incorporated hashtags. By understanding how to use hashtags on LinkedIn, you can create or join as many engagements as you can.
Finding the right hashtags on LinkedIn
It may interest you to know that LinkedIn has attached your profile to a whole lot of hashtags. So, you need to identify, understand, and explore these hashtags. To get started, log on to your LinkedIn profile, and when you scroll down on the left, you will find the HASHTAGS option. Click on this and you will be presented with a list of the hashtags that you are following. These are the hashtags LinkedIn has assigned to you, but interestingly, you can discover more. Look out for a button on the side left, and clicking this brings you the list of hashtags you can explore.
The options are almost limitless, so while exploring, it is best that you join only the relevant ones. Now, how do you find the relevant ones? Simply take a look at the influences within your industry or niche; what hashtags do they use in their posts or communications? That’s one way. Alternatively, you can log on to hashtagify.me – a website that monitors hashtags. You can search for the trending hashtags on LinkedIn.
For best results, you will want to integrate hashtags that will get you in front of your target audience. So, it is important to choose the hashtags that your ideal clients follow as well. The best way you can identify such hashtags is to search them on LinkedIn, and see how much engagements they are generating. Are people using the hashtags? If yes, at what frequency and rate? And do your potential clients use them as regularly? Your answers to these questions will help you to determine the most important LinkedIn hashtags that fits your profile, and which will ultimately maximise your exposure.
Your shortlisted hashtags will help you determine what is trending and what you should write on or engage in more. For instance, you could have a list of hashtags for your niche or industry. And if you are a localised business or a professional working in a certain region, find out the hashtags that are used at your locality or region. You could also have a couple of hashtags that involves fun, i.e., the fun hashtags that are happening that you can follow and maybe share some of that content on your own feet.
Using LinkedIn Hashtags
Now that you have a list of the right hashtags for your profile, the next is to maximise them. Start by following them, then ensure that you are seen in such hashtags. You can ensure your presence in these hashtags by liking the comments or the posts in which these hashtags are used. You can also make comments on such posts while including the hashtags. Interestingly, every time you make a comment, it shows your profile in the actual post. Plus, every time that you like a post, the author or the person who shared the post is going to get a notification in that respect, and you can maximise this to build your brand, your presence in your niche, or within that conversational hashtag.
While there is no limit to how many hashtags you can include in a post, it is important that you use only the most relevant ones. There are two styles of using hashtags in the post. First, you can add the hashtag(s) in your headline, and the body of the post. And the second option is to include them at the bottom of the post. Considering the nature of hashtags – it requires you to join two words most times – including it in the body and headline can make your posts look a bit ugly. Likewise, including it at the bottom of the post allows the user to read them easily.
Although there is no universal method of using the hashtag, it is advisable to go with the first option, if it doesn’t distract the reader. If the hashtags are long or many, having them in the body or headline can make the reader lose interest in the contents. So, in such cases, the ideal option would be to have them at the bottom. Whichever style you are adopting, ensure that you have a good balance of hashtags in your posts. This captivates your audience and makes your contents decent, and your ideas easy to understand.
So, now that you know what LinkedIn hashtags are all about, you are well-equipped to maximise them to improve your exposure and do more.
Tips For Linkedin