1) Using TV Spot Ads
Great idea if you have any old TV spot ads. A recent experiment; BMW Canada served the three ads to it's core audiences, typically working professionals, in large cities between the ages of 24 and 50.
2) TikTok - New Opportunities
When it comes to TikTok, influencer marketing, sponsored content or co-marketing is the best method for most marketers. These 8 examples are awesome.
3) HubSpot Update
HubSpot launches the new SEO recommendations tool for all Marketing Hub Professional & Enterprise customers, as well as users of HubSpot CMS.
4) Local SEO
What Does Local Advertising look like to Australian marketers in 2020? Great article that breaks up step-by-step tactics to consider when you want to drive more local traffic.
5) Privacy Affecting Remarketing
Google Announced that third-party cookies will be gone by 2022. This will affect how remarketing advertising is going to work. Google's project "Privacy Sandbox" I feel is going to be a big discussion for all marketers over the next 2 years.
6) Snapchat Vs TikTok
At the moment, both apps continue to grow. Snapchat has 210 million daily users globally while TikTok recently passed 800 million monthly active users.
7) Learn Social Media
Looking for a social media training course? I found this article by Anuradha who has done a great review of the top 11 social media courses for beginners. I personally recommend 4 out of the 11.
Cheers 😀
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