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Inbound Loop:  TikTok taking over the internet for Gen-Z.

January 23, 2020
David McMahon

David McMahon

Hello, I am the founder of Crocodile Marketing and I want to welcome you to our page. Sign up to our newsletter to receive $50 off on any course and keep up to date on new courses, videos, posts, and special offers!
This week's marketing talk is about the future of online privacy and how it will change online advertising over the next 18 months. Plus, an inbound update, HubSpot and the new TikTok taking over the internet for Gen-Z.
Here are 8 of the best articles I found.

1) Using TV Spot Ads

Great idea if you have any old TV spot ads. A recent experiment; BMW Canada served the three ads to it's core audiences, typically working professionals, in large cities between the ages of 24 and 50.

2) TikTok - New Opportunities

When it comes to TikTok, influencer marketing, sponsored content or co-marketing is the best method for most marketers. These 8 examples are awesome. 

3) HubSpot Update

HubSpot launches the new SEO recommendations tool for all Marketing Hub Professional & Enterprise customers, as well as users of HubSpot CMS.

4) Local SEO  

What Does Local Advertising look like to Australian marketers in 2020? Great article that breaks up step-by-step tactics to consider when you want to drive more local traffic.

5) Privacy Affecting Remarketing

Google Announced that third-party cookies will be gone by 2022. This will affect how remarketing advertising is going to work. Google's project "Privacy Sandbox" I feel is going to be a big discussion for all marketers over the next 2 years.

6) Snapchat Vs TikTok

At the moment, both apps continue to grow. Snapchat has 210 million daily users globally while TikTok recently passed 800 million monthly active users.

7) Learn Social Media

Looking for a social media training course? I found this article by Anuradha who has done a great review of the top 11 social media courses for beginners.  I personally recommend 4 out of the 11.

Cheers 😀


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