Inbound Loop:  Linkedin, Google, and Hubspot have new product updates

January 30, 2020
David McMahon

David McMahon

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As Australia Day comes to an end and all the children are now back at school, we say goodbye to January and hello, February. This week’s Inbound Loop is: we see Linkedin, Google, and Hubspot have announced new product updates. 

Plus, great ideas for Valentine's Day promotions.

Here are 8 of the best articles I found for you:

  • Improve Lead Generation

Great article providing the finer points between squeeze pages and landing page. Plus, a few great examples for your inspiration.

  • Improving your changes with SEO

Doing SEO keyword research in 2020 has changed. Given that SEO Featured Snippets are like winning gold lotto, this a good interview with Braden Becker, senior SEO strategist at HubSpot

  • Bushfire recovery 

Good advice by Google for businesses impacted by Australian bushfires 

  • Linkedin updates

LinkedIn's company pages has 3 new features. Giving you the ability to build a B2B  community for your company seems like a good move, with tactics for marketers to look at in 2020.

  • Planning Content 

Great article for advanced content creators to plan your year. I am surprised to learn HubSpot does this for 200 posts per report. How to Skyrocket Your Blog's Organic Traffic 

  • HubSpot Product Update

HubSpot Update for January 2020. The new attribution reporting tool rocks!

  • Using Reddit

I had a client ask me about Reddit marketing strategies.  If you really want to use Reddit in your marketing, the first steps are to be careful, understand the Reddit audience, and read this: 10 Brands Use Reddit for Marketing 

  • Valentine Day Promotions

This is the time to think about Valentine’s Day for your next promotion! It is the biggest day for couples and people who want to express gratitude to those who they love. It is your chance to reach potential customers, with cool examples to inspire you for .email newsletters and subject lines

Cheers 😀

 

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