Going through the latest articles on the web this week, it seems everyone has returned from Christmas holidays and are back at work.
Here are 7 of the best ones I found.
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Facebook Audiences
Facebook Lookalike audiences are no longer providing size by counties. Great article on what you need to know. Facebook recently introduced a big change in how you create lookalike audiences.
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E Commerce Promotions
A very powerful step-by-step example for running an ecommerce promotional with a twist using a Facebook event that adds the event to the customer calendar, a great reminder!
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Website Conversion
Let face it, pop-ups can be painful. And yet, the data still shows they work and help with website conversion. I like this article because the examples provide real value to the customer.
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ROI Anaylsis
Last Year, Black Friday Analysis by HubSpot: In-store foot traffic dropped 6% lower than in 2018. But in-store sales still rose by 4.2%. Why?
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Local SEO
Google has been focusing heavily on drilling into photo content and modifying the Local SEO display. Great examples of the photos and images you should be using. Great article by Damian
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Inspiring AI
Petty cool stuff, Google using AI to improve breast cancer screening using comprised of de-identified mammograms from more than 76,000 women.
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Marketing Tools
It is back-to-school time and time to learn the Periodic Table for marketers. A cool way to show the best marketing tools for 2020 - well done guys.
Cheers 😀
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