The power of back links that we all know is Google using it as a voting mechanism in their algorithm. Bасklinkѕ аrе linkѕ thаt аrе dirесtеd tоwаrdѕ уоur website.
Thе numbеr of bасklinkѕ iѕ аn indiсаtiоn оf thе рорulаritу оr imроrtаnсе оf thаt wеbѕitе. Bасklinkѕ аrе imроrtаnt fоr SEO because ѕоmе search еnginеѕ, еѕресiаllу Gооglе, will givе more сrеdit to websites thаt hаvе a gооd numbеr оf quality bасklinkѕ, аnd соnѕidеr those websites mоrе rеlеvаnt thаn others in thеir rеѕultѕ pages fоr a ѕеаrсh ԛuеrу.
Two main factors for its complexity are simply because Google looks at the web pages based on:
Relevancy – how relevant the content is to the search term of the person
Popularity – the popularity of the content based on back links (i.e. how many other links from other websites are pointing to that article)
Over the years, as Google got better at fixing the holes in their algorithm which allowed really smart techies to manipulate the SEO ranking, Google has adjusted their algorithms. So, we now live in a world where having like a thousand back links can do you more harm than good.
Google really tries to teach people in a bid to make them understand their algorithm. It's always about quality and relevance for the person doing the search. That's why using co-marketing opportunities to find and develop relationships with good websites can be useful in building back links and added value to the other person's content.
The tactic that I'm sharing with you is called shared quote SEO back link.
But first let me explain the different between strategy and tactics because often people get confused over the two. A great example is Sun Tzu, the author “The Art of War” a few thousand years ago, made the distinction. “Strategy without tactics is the slowest route to victory and tactics without a strategy is the noise before defeat”
To give you an example, if I was going to go and climb a mountain, my strategy is will be figuring out how I am going to climb and one main components of my strategy is deciding which side of the mountain I will be going to climb.
The tactics are all of the smaller things like what types of climbing gear I am going to buy, who I am going to invite to climb with me because they've got skills that I do not have, what season of the year am I going to climb etc.
Also, this co-marketing opportunity is a tactic and only works if you have SEO strategy. SEO strategy is mainly about developing content for a purpose and to add value to the reader. Achieving a successful back linking only works if you are writing articles. So start writing!
The basic of writing is about you getting organized. As business owners, we are leaders and we all have an opinion. If you think you don't have anything to say you are practically just fooling yourself because we all have an opinion. Quite often, it is because we are afraid if we put something down in words there might be a backlash. If we live our life in fear why then are you in business? How can you comfortably call yourself an entrepreneur if you are not willing and ready to play the game of chance and take risks?
Also, I hear a lot of people say “I can’t write a 1000 words article”. You should not let the word count stop you. Building the habit and frequency is more important. I would much rather see a business writing regularly about 400 words once a week than writing 1,200 words every three months. A blog article can never be too long only too boring. If you can say all you have to say in 400 words and keep the interest of the reader, than you have achieved success.
How Does Co-Marketing Opportunity Shared Quote SEO Back link Work?
I am constantly looking for ways I can improve my content for my readers. The easiest way to do this is to a quote an expert, a book, a reference from credible source etc. This opens up the opportunity to use this tactic called “share quote SEO back link” by getting a quote from another expert and putting that in my blog article. It helps to improve my content and to provide a link to other people’s website.
And this creates the co-marketing opportunity for the other businesses to do the same in return, only if there is a good match and there is a level of trust with that person. You can join the MfBO Facebook group for business owners who are seeking to find co-marketing opportunities with others business owners.
If you're dealing with somebody who doesn't know how to give a quote, you will find this tactic quite painful often. So, be careful with who you are dealing with. Make sure the person understands the content marketing principle.
Some examples of shared quotes are:
"Technology has changed traditional marketing, a Google study in 2014 showed local searchers lead to 50% of mobile visitors to visit stores within one day. We are seeing the trend still growing in Australia for local business" by David McMahon from Crocodile Marketing.
“If business owner aren’t making new good connections in the community they are inevitably failing” Leo Patrik (aka The Connector of Business Leaders) from Flow Australia.
That is it for now. You should however never measure the success of an opportunity until you try to seek them. Then you will see that there so many opportunities and SEO back links waiting for you.
Search Enginе Optimization fоr content mаrkеting iѕ аlwауѕ еvоlving thаnkѕ to Gооglе’ѕ ever-changing standards. Years ago, website creators соuld littеr thеir раgеѕ with specific kеуwоrdѕ in оrdеr tо rаnk higher on thе search еnginе. Nоw, it’ѕ ԛuаlitу, and not quantity, that Google lооkѕ fоr whеn dеtеrmining webpage рорulаritу. You can achieve this quality with co-marketing opportunities.