How Google AdWords Consultants Use Paid Search Strategies

November 24, 2015
David McMahon

David McMahon

I wrestle with marketing technology so you don't have to. In my spare time, I run a marketing group with 1100+ marketers helping each other to attract new customers and share ideas. You are welcome to connect with me here.

Setting up a Google AdWords campaign is often easy but managing it is the challenging part. In fact, not all people who have used this type of strategy have been successful because although setting up an AdWords account is deceptively simple, the truth is, that there are a surprising number of nuances hiding under its façade.

To manage these differences, a business owner would have to spend a lot of time and effort.PPC Pay Per Clicks Therefore, Google AdWords Consultants can help you in increasing the effectiveness of your online marketing campaigns.

If you want to succeed in your online marketing endeavours, you should look for experts to help you with this task. Remember, choosing the right performance-based keywords using AdWords is not an easy task, so working with certified Google AdWords Consultants is the key to achieving your goals.

Before hiring an expert to manage your paid search campaigns, you should know how paid search works. Basically, a paid search campaign consists of three important elements: keywords, ads, and landing pages.

You start by telling Google which keywords you want to buy so your ads will be displayed on the search engine results page(s) or SERPs. You design the ads using the right keywords to make them relevant to the query. Your ads must also be compelling so that users will click on them.

Once web users click on your ads, they'll be directed to a landing page that encourages them to take the next step like buying your product, using your services, downloading your special offer, or moving further down the sales funnel. If you are able to manage, match, and optimize these three important elements, you can improve the effectiveness of your paid search efforts.


Pay-Per-Click (PPC) Bidding


Google offers two ways that an ad can be displayed and billed: pay-per-click (PPC) and the pay per 1,000 impressions (CPM). Most businesses prefer using PPC; the best thing about it is that you only pay if and when somebody clicks on your ad.

Therefore, it's a cost-effective advertising option because only web users who are interested in your product or service will click on the ad. With the CPM option, you'll pay each time that your ad is displayed whether or not web users see it or click on it.


How Google AdWords Consultants Use Paid Search StrategiesQuality Score


The amount you bid for the placement of your ads is important in knowing where the ads are placed. But the relevancy of the ad to searcher's queries also plays a significant role. Google gives each ad a "quality score". The quality score evaluates how relevant your ad is as well as your landing page.




Google uses three variants of matching your keywords to prompt the placement of the ad: exact match, phrase match, and broad match. You can set our ads to respond to keyword queries based on the three variants.

Managing your AdWords campaign can become quite complex and intricate. While it's true that setting up your campaign is easy, effectively managing your campaigns is very time-consuming. But working with Google AdWords Consultants ensures that your efforts are competitive enough to reach top rankings and achieve the goals you desire.

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