For any business running a website, SEO performs a large role in generating traffic, increasing conversions, and in enhancing both personal and business brands. If you’re a local lawyer, roofer, dentist, chiropractor, or any other type of small to medium size local or regional business, inbound marketing is a newer and more cost-effective way of obtaining qualified leads than traditional methods.
But with all the recent updates that have happened over the past few years, is article marketing still an effective marketing strategy?
People love information; so it’s important to them to access high-quality content that’s interesting. Provide content with attention-grabbing elements.
But as a business owner, it’s difficult to wear many different “hats”, often at the same time. Writing high-quality and relevant content may not seem like your top priority. Producing content may also be time-consuming and sometimes it’s best to spend time on other core aspects of your business, allowing your business to grow. Hiring a local SEO service, especially one that’s an expert in article marketing is an excellent choice.
So when is the right time to hire an inbound marketing service? As a business owner, you may not have all the time you need to focus on the marketing part of your business and decide that it’s best left to the professionals. These professionals can concentrate on your website and content, so that you can focus on other things to grow your business.
It’s very important to hire an SEO service that's not only reliable but also one that can produce outstanding results. The problem with many off-shore SEO companies and online marketers is that they often produce one quality article, spin the content to create variations, and submit them all to different article directories or low-quality article sites. But now search engines can identify poor-quality content through user engagement and through correlating website features.
When hiring an SEO service, make sure they know the right way to build links. Modern link building focuses on high-quality and unique content that provides value to readers. This type of link building may not be as quick in terms of results, but it’s the best safeguard against future updates in major search engines because well-managed and authoritative websites are the kind of sites that search engines love to rank highly.
Unique and high-quality content on a website that builds links may come in various forms such as:
Always write fresh, enticing, and valuable content that other people may want to link to.
Unique, relevant, or even comical images will lead people to link to your website; this also includes video content.
A product launch encourages people to talk about you or your business and this can help in getting links to your site.
Guest blogging is also an effective marketing strategy. Creating content for other websites can bring lots of links back to your business. But it’s important to choose sites that have a good reputation, and always produce high-quality and unique content for the guest site. Building rapport with website owners before asking them if you could guest blog is also important.
As a business owner, your business needs to stay ahead of your competitors. An inbound marketing service does this for your business. Choose the best SEO service and you’ll notice that your sales and profits will soar!
Yes, content is still king. Fresh, high-quality, relevant, and valuable content is still important for boosting organic placement.