Uncovering the hidden opportunities in your marketing results
The Inbound Navigator is for marketers and marketing managers seeking assistance to better understand and integrating analytics and ROI reporting into their marketing strategy.
Waste less time with technology and spreadsheets, spend more time on the marketing strategy that will improve customers engagement and marketing results.
Navigating inbound marketing at times can a be struggle, just like driving a car to a new destination. A good navigator can save you time by telling you the right directions, voiding the wrong turns and help keep you the right path.
That is where Crocodile Marketing Inbound Navigator service can help!
With today’s emphasis on getting more bang for your buck, marketing has to rein in campaign costs more closely than ever. That challenge has led many to turn to better campaign management, lead tracking, close loop marketing and Agile Scrums as a way to boost marketing efficiency, cut costs, and improve on campaign delivery in terms of budget and conversions.
Each month the Inbound Navigator Service helps to define and maintain standards for marketing campaigns within the organization. The Inbound Navigator service strives to standardize the execution of marketing campaigns and ensure that you can measure every aspect of the process.
Without measurement you don't know what worked or didn't work, how well it worked and what you gained. We then schedule regular reporting and feedback meetings where we share the overall progress against business goals and ROI to key stakeholders. Keep everyone focus and on track.
Our Inbound Navigator service makes it possible for you to not only measure, but also refine and optimize your marketing efforts. Your consultant (Navigator) is analytics expert who will interpret the data and what it means for your business.
The Inbound Navigator Service includes:
We offer several Inbound Navigator service packages with ongoing technical support and marketing assistance to ensure the long-term success of our customers. You enjoy priority access to our local professional certified navigator, Google Analytics consultants and technical support reps. Let's take a look at the options...
|Marketing Team Size||up to 2 staff||up to 6 staff||up to 10 staff|
|# of concurrent projects / campaigns||up to 1||up to 3||up to 5|
|Analysis Monthly Marketing ROI & KPI Reports|
|Monthly Meeting to discuss reports and campaigns. Including Hubspot & Google Analytics|
|Training and coaching of marketing tasks & campaigns management using Agile style best practices.|
|Marketing Automation strategy & technical advice *|
Monthly Inbound Campaign Brief(s) developed with Marketing Manager.
A campaign brief is a document that states what the company want the promotional campaign to achieve, clear instructions for the team to implement actions). Used by the manager to instruct either internal or external staff to carry out their work.
(Can include project plans, content calendars, content topics, ad copy, image design requirements, promotional elements etc)
|Up to 1||Up to 3||
Up to 5
|Access to consultants for additional team meetings via conference calls and email when required|
|Price||$900 (+gst) per month||$2200 (+gst) per month||$5500 (+gst) per month|
* guide your marketing team with inbound marketing advice, technical support on HubSpot and software up to 2 hour per month to help start with marketing automation as quickly as possible. (can also be used for small technical jobs)
For marketer and marketing managers that want to create their own content, stay connected and build an ongoing relationship with their clients using their own internal staff. But are seeking assistance with understanding the analytics, SEO Ranking and reporting to navigate the right inbound marketing campaigns and stay on track.