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The Inbound Executive Coaching Program provides a wide variety of services to help you and your team achieve measurable transformation from traditional marketing to the latest inbound marketing processes. The program offers coaching, consulting, training and professional development to both individuals and groups, tailored to your current team’s needs.

Below is an explanation of the program terms:

  • inbound partner for executive coachingProductivity Coaching is an ongoing 1-on-1 or group conversation designed to take the person/group  from where they currently are, to where they need to be. While the staff member is the expert in their field, the coach is there to support, inspire and fine tune the individual’s skills by removing barriers and empowering them to reach the organisation’s inbound goals and vision.
  • Productivity Training is the accelerated learning of new inbound skills for the day-to-day running of the business, helping to save time and increase productivity of both the individual and the team. The trainer acts as a technical advisor to provide training on shortcuts, hacks, and tips on either hard skills, such as HubSpot software or soft skills, such as Agile scrums, content calendars etc. (Our normal HubSpot on-site training focuses more on hard skills and using the software).
  • Consulting is the evaluation of the organisation’s challenges and provides the client with a list of recommendations - what changes need to happen and how to implement those changes.

In this tailor-made program you have access to all three levels as per the findings from the Pre-Inbound Executive Coaching Review.

This a 12 week program for marketing and sales manager(s) to harness the initial momentum and excitement inherent to inbound planning and strategy. This program shows how to deliver clear campaign success with transparent metrics, and how to get your team ready to continue these efforts after the initial three month inbound campaign phase. With the help of an Crocodile Marketing’s certified consultant and implementation specialist, your organisation will receive both technical & management guidance to leverage the HubSpot tools and Inbound Methodology.

This program will cover:

  • Steps to deliver a campaign successfully
  • Perform a content audit and identify buyer journey marketing assets required
  • Set marketing objectives and goals around buyer personas
  • Create a Marketing & Sales Service Level Agreements (SLA) for better team results
  • Create a content strategy that is buyer persona facing
  • Get your team ready to deliver inbound campaigns

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Program Outcomes Example

The objective of the 12 week program example below is to design, build, launch and analyze inbound marketing campaigns and inbound sales prospecting campaign. The program’s goal is to concentrate on one or two buyer persona’s only. This will be decided on at the inbound marketing collaboration day.

We help to create your organsiation's Inbound Champion team (4 to 8 people) and smart goals for each buyer persona. The inbound champion team will usually include:

  • The Marketing and Sales Manager(s)
  • Nurturing Content Creator and HubSpot Implementor
  • Sales person(s) to be assigned to the first buyer persona
  • Any other stakeholders

Week 1

Full day Inbound Marketing collaboration

  • Inbound marketing training
  • Defining the buyer persona journey
  • Identifying the buyer journey, nurturing path and action steps
  • Conducting a content audit and identifying content assets
  • Creating and agreeing the project plan for building the inbound marketing campaign

Team to start building content assets (may include smart lists, emails, blog articles, landing pages, content offers, workflows, paid advertising campaigns). We also strongly encourage all team members to sit the Inbound Certification exam.

1/2 Day Productivity Training

    • For inbound marketing

Week 2

Full day Inbound Sales collaboration

  • Inbound Sales Training - Understanding “Smarketing” - alignment between your sales and marketing teams created through frequent and direct communication.
  • Defining the deal stages
  • Building a list of existing buyer persona segments in the database (if available)
  • Map content to deal stages for Inbound sales person
  • Identify content assets for sales team
  • Create and agree project plan for building the inbound sales assets

Team to start building content assets for inbound sales (may include smart lists, emails sequences, supporting blog articles, content offers, workflows). For best success we recommend that before salespeople start the program that they sit and pass the Inbound Sales Certification.

1/2 Day Productivity Training

    • For inbound sales team

Week 3

Client to agree marketing and sales Service Level Agreement (SLA)

1/2 Day Productivity Training for

  • 1st Inbound Campaign (Lead Generation) - complete and go-live
  • 1st Inbound Sales Prospecting Campaign - Build list and assign prospects to sales team to start

Week 4

1/2 Day Productivity Training

  • Continue campaigns and fine tune any paid advertising and email marketing.
  • Inbound sales training

Week 5

1st Full Day ROI Monthly Reporting - For Marketing and Sales Manager(s) and other Stakeholders

  • How to define ROI reporting using HubSpot and Google Analytics
  • Identify any missing reporting gaps
  • From the ROI reports how to analyse content using the Test & Leverage method across Organic search, Paid Ads, Social Media, Referral Sites and offline channels.
  • Report findings to staff and upper management

1/2 Day Productivity Training

  • For inbound marketing and inbound sales

Week 6

Client to define and agree launch date for 2nd inbound campaign (Lead Generation)

1/2 Day Productivity Training

  • Marketing & Sales weekly reporting on SLA agreement - Led by Crocodile Marketing with collaboration from marketing and sales manager(s).
  • For inbound marketing and inbound sales

Week 7

Client to report on Marketing & Sales weekly SLA agreement (Marketing & Sales Manager)

1/2 Day Productivity Training

  • For inbound marketing and inbound sales

Week 8

Client to report on Marketing & Sales weekly SLA agreement (Marketing & Sales Manager)

1/2 Day Productivity Training

  • For inbound marketing and inbound sales

Week 9

Client to report on Marketing & Sales weekly SLA agreement (Marketing & Sales Manager)

2nd Full Day ROI Monthly Reporting done by Managers with Crocodile Marketing’s assistance.

  • Report findings to staff and upper management

1/2 Day Productivity Training

  • For inbound marketing and inbound sales

Week 10

Client to report on Marketing & Sales weekly SLA agreement (Marketing & Sales Manager)

1/2 Day Productivity Training

  • For inbound marketing and inbound sales

Week 11

Client to report on Marketing & Sales weekly SLA agreement (Marketing & Sales Manager)

1/2 Day Productivity Training

  • For inbound marketing and inbound sales

Week 12

Client to report on Marketing & Sales weekly SLA agreement (Marketing & Sales Manager)

3rd Full Day ROI Monthly Reporting done by Managers with Crocodile Marketing’s assistance.

    • Report findings to staff and upper management

1/2 Day Productivity Training

  • For inbound marketing and inbound sales

Is this right for me?

Whether your organisation is just getting started in inbound marketing or has been going for a while, the Inbound Marketing Executive Coaching Program will prepare the managers & your staff to better attract strangers, convert visitors, close leads and delight customers.

Improving your proficiency and management with HubSpot will improve your inbound results. And you and your staff will learn how to create quality contextual content to give you the cutting edge of marketing.

What’s the Cost?

This program’s average cost is $18,000.00 (+GST); however we tailor the program to your organisation and staff needs. So we’re not able to provide final pricing until we have reviewed your HubSpot, Analytics, existing marketing and sales processes and meet with key stakeholders.  

Therefore we charge $1,500 (+GST) to do a Pre-Inbound Executive Coaching Review. After the review we will provide you with a detailed agreement and pricing. If you decide to go ahead with the agreement we will credit the full amount of the review against any future work you do with Crocodile Marketing.

Program Prerequisites

All members must have access HubSpot software and the HubSpot portal to be activated and live. 

Call now to arrange a chat with one of our certificated Inbound Consultants about tailoring a program for your organisation.

 

Free Inbound Marketing Guide To Help You

Six ROI Reporting Metrics Your Boss Actually Cares About

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